Birdie’s Bakery, a small cottage bakery in Lancaster, Ohio, needed a brand identity that captured their warm, down-to-earth personality while standing out in a crowded local food scene. They wanted a look that felt familiar and friendly—something that reflected their commitment to quality without feeling overly designed.
We developed a clean, functional identity inspired by the charm of traditional neighborhood convenience stores. The visual system combines minimal design with approachable, nostalgic elements to make ordering intuitive and inviting. By focusing on simplicity and clarity, the branding highlights Birdie’s core offering—fresh sourdough made with high-quality ingredients—and helps position the bakery as a trusted staple in the community.