Jennica was stepping into an exciting new chapter: launching her own interior styling business. With a clear vision for the type of spaces she creates—warm, inviting, and elevated—she needed a brand identity that could capture that same balance. The challenge was to design a visual system that felt polished and sophisticated while remaining approachable, helping her connect authentically with future clients and confidently introduce her new venture to the world.
We crafted a brand system that balances elegance with approachability. The visual identity uses a timeless color palette, refined typography, and subtle textures that mirror her interiors’ inviting yet elevated style. This gave Jennica a cohesive foundation to present her work confidently, attract clients, and establish her business as a trusted name in interior styling from day one.