Midwest Vintage Motorcycle Services, a custom repair shop in Millersport, OH, needed a brand identity that reflected their deep expertise in restoring classic motorcycles. Their challenge was to create a visual presence that felt true to the era of the bikes they specialize in—without feeling overly retro or gimmicky—while still standing out in a niche, enthusiast-driven market.
We developed a brand identity rooted in the visual language of 1960s–1970s motorcycle culture, aligning closely with the bikes they restore. The design features classic typography, era-appropriate graphic motifs, and a rugged, independent tone that reflects the shop’s hands-on, detail-focused approach. The result is a timeless identity that feels authentic to vintage motorcycle enthusiasts and helps establish Midwest Vintage as a trusted name in restoration and repair.