Heading into summer 2025, Popeyes needed a bold and refreshing way to spotlight their new seasonal offering: Blueberry Lemonade. The goal was to stand out in a crowded QSR landscape and connect with customers looking for a cool, craveable summer treat.
We developed a visually immersive campaign that turned a single beverage into a mini summer escape. From early concepting through to final production, I collaborated with designers, photographers, and stylists to build a poolside-inspired world—complete with vibrant props, sun-drenched textures, and a carefree visual tone. The result was a sensory-forward brand experience that evoked the feeling of that first cold sip on a hot day—bright, bold, and unmistakably Popeyes.
To launch their new line of pickle-inspired menu items, Popeyes wanted to make a bold and unexpected splash. The ask: temporarily flip their signature orange brand identity into a vibrant world of pickle green—an attention-grabbing move that needed to feel both surprising and on-brand. With the flagship Times Square location as the centerpiece and an incredibly tight timeline, the pressure was on to deliver something big, fast.
We concepted and executed a full-scale brand takeover, transforming Popeyes Times Square into a pickle-themed experience that couldn’t be ignored. From a hero visual and animated billboard to in-store wayfinding and environmental graphics, every detail leaned into the boldness of the concept. I worked closely with a talented team across design and production to bring the campaign to life in record time—creating a visually disruptive, real-world activation that literally stopped traffic and generated massive buzz.
As football season approached, Popeyes wanted to position their wings as the must-have food for game day. The challenge was to cut through the noise of an already crowded tailgate market and make Popeyes wings the go-to choice for fans across the country—whether at the stadium or on the couch.
I developed the core creative concept for the campaign, focusing on high-energy, crave-worthy visuals that captured the excitement of game day. From bold social rollouts to in-store messaging, every touchpoint was designed to connect with football fans and elevate Popeyes wings as the ultimate tailgate essential. The result was a campaign that drove engagement, boosted visibility, and firmly planted Popeyes in the heart of the game-day conversation.
Popeyes set out to refresh their rewards program to deepen their connection with loyal fans and drive ongoing engagement. The task was to create a sub-brand that felt cohesive with the core identity while introducing a distinct visual system tailored to a digital-first, user-focused experience.
Building on Popeyes’ updated visual identity and newly launched humanity-driven photography, we designed a sub-brand that balances personality with functionality. From the color palette and typography to iconography and layout, every detail was crafted to elevate the user experience while staying true to Popeyes’ bold, unmistakable voice. The result is a rewards program that feels intuitive, engaging, and distinctly Popeyes—designed to turn casual guests into lifelong fans.
