Race Track Beer began as a passion project between Doug Joseph and me—a small-batch American light beer crafted for speedway fans across the Midwest. We set out to create more than just another craft brew; we wanted a brand that captured the raw energy of racing culture without falling into the trap of over-designed, overly trendy packaging. The challenge was to build something authentic, unpolished, and distinctly American.
We partnered with white-label brewmasters to refine a light, easy-drinking formula built for long days at the track. From there, we developed a brand identity rooted in racing heritage. The visual system features stripped-down typography, a bold, high-contrast color palette, and subtle nods to classic motorsport iconography. The can design reflects the beer itself: clean, fast, and unfussy. Race Track Beer isn’t about hype—it’s about delivering a no-nonsense lager that feels right at home in the pit lane or the parking lot.